The primary goal was to create a contemporary, authentic and elegant visual identity that reflects the true potential of the estate. The new identity needed to bridge past and present — honoring the history of the vineyard while projecting a renewed, confident vision.

Beyond the logo, the system was designed to live consistently across all brand touchpoints:
wine labels, business cards, packaging, and a custom Shopify e-commerce website.
The result is a cohesive visual language that conveys craftsmanship, terroir and the art of Provençal living, while appealing to a modern, international audience.

The main challenge was to strike the right balance between tradition and modernity. The identity had to feel rooted and legitimate, without appearing dated or nostalgic.

Another key challenge was scalability: designing a visual system flexible enough to adapt across print and digital media, while maintaining a strong and recognizable brand presence.
Finally, the project required a refined aesthetic capable of standing alongside prestigious wine appellations, without excess — letting simplicity, detail and intention do the work.

The label design was a central moment in shaping the identity of Clos des Saints. The goal was to step away from conventional wine codes and create a modern, restrained system built around the logo symbol. Acting as both designer and creative partner, I explored more than ten visual directions, experimenting with typography, layout, color and imagery—from graphic interpretations of the mark to photographic references to the estate.
The final labels balance heritage and modernity, using clarity, proportion and negative space to express elegance, authenticity and a contemporary vision of southern French wine.